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Blow is a creative bureau for brands.
Yes, it’s ‘Bureau’. Why? Well, for starters, at least one French person works here and we be damned if we didn’t respect his French heritage.
We’re inherently creative because we create powerful brand images in design and comms through strategic insight. We consider this truly creative – to connect truths about brands into successful brand identities. Design solutions have to be aligned with a brand’s positioning to be of value.
Designers don’t get how complex brands are, strategists don’t get how beautiful. Blow is a design and brand strategy expert, professionally. But as it is with the nature of these two things in particular, the thinking behind it can be applied to an abundance of problems.
“When to going gets weird, the weird turn pro.”
- Hunter S Thompson
Our thinking is ancient, prehistoric even. Spoiler, it’s not Sun Tzu, he’s relatively well recorded. (By the way, if you want learn about marketing, make it easy for yourself and find a book about marketing, not large scale military strategy.) What we had in mind is as old as cognition itself, probably. Or in other words, for our working hypothesis, we have likely around 400.000 years of empirical evidence.
Think of brands as star constellations. But firstly...